Wayfinding and Experiential Graphics at St. Jude's

, St. Jude Children's Research Hospital

Memphis, TN

special feature wall

St. Jude treats the toughest childhood cancers and pediatric diseases, so we created an immersive and experiential design to spark children's imagination, distracting them from the stress of their lengthy hospital stays by inspiring and supporting play.

Each of the three renovated floors houses 17 family suites with home-like rooms for parents and patients. Play and imagination abound through the Interactive shadow boxes and "Discovery Walls" that line the corridors. Each features nine flat-panel LCD displays programmed for gestural interactive play. And every floor uses environmental graphics, custom interactive games, and interior design elements to offer a unique experience – Nature's Orchestra, Discover the Sea, and Explore Space. Will your child go on safari, swim in the ocean, or blast off to the moon?

But the adventure doesn't stop there. The design reimagines the 50-foot-long corridors leading from elevators to treatment areas as interactive "Journey Walls" with LED curtains and immersive audiovisual systems.

And there are spaces for all ages. You'll discover young kids getting creative in playrooms, pre-teens watching movies, and teenagers chatting in conversation areas.

This high-tech, interactive environment caters to children and teenagers of the modern age and makes imagination and play integral parts of the healing process.

Building Facts

  • 90,000 SF
  • Interior Design
  • Interior Architecture
  • Experiential Graphic and
    Environmental Graphics