Café Street Beacon

, Cousins Properties

Atlanta, GA

Cafe Street signage
Cafe Street Sign
Cafe Street design page

Café Street connects cafes, shops, offices, residences, and access to parking at Atlanta’s Terminus Complex. When a new construction project threatened to cut off several restaurants from street visibility, EYP’s Experiential Graphics Team created a visually striking beacon along the street, promoting the neighborhood’s lively brand and signaling to passersby that restaurants remained open and easily accessible from the sidewalk. The sculpturally dynamic monument sign, designed to capture attention, communicated the dining area’s modern vibe and bold restaurant fare. And EYP integrated an elegant and flexible identity system into all the entrances, highlighting the various dining options.

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